plumber hillsdale Call 0406 426 426 MrH2o
plumber hillsdale Call 0406 426 426 MrH2o
Kurt D. Lynn recently asked:
The battle for Search Engine visibility is not just a sport of mainstream internet marketers. It’s quickly becoming a major source of conflict between tradespeople, too. If you look at the plumbing trades, for example, it’s dog-eat-dog.
I have a plumber in Toronto that helps me with most of my building or renovation work. He’s done all the plumbing for the kitchen and two bathrooms and handled more than a few drain problems.
When he’s not plumbing for me, he’s complaining about the nasty Internet tactics used by other plumbers. It seems he’s engaged in a major SEO battle with other local plumbers. And it’s gotten ugly.
His competitors have been busy. They’ve posted multiple sites, keyword loaded those sites, spoofed addresses to double up their presence in search engines, purchased back links, boosted cross links, spoofed phone numbers, and he says they regularly power-click on competitive Adwords advertisements to drive his costs up (Actually, Google has technology for preventing this). For his part, he stuffs Craigslist entries, crosslinks to just about anything that breathes, and drives Google wild with complaints about the other guys.
All of that surprises me. Plumbers at war on the web? Who woulda thought?
But the fact that there is this battle says a lot about the state of the Internet. It says that consumers are now focusing their search for trade resources on the web. If plumbers are doing this, can carpenters, drywallers, floor installers, and electricians be far behind? The battle raging between plumbers also says that if plumbers are doing this, the Yellow Pages(tm) are soon to be history.
As for my plumber? I feel bad for him. In this economy making ends meet is hard enough without having to deal with SEO and backlink issues. He’s having trouble with all this Internet stuff but he is learning fast.
(But out of sympathy for him, I’m shamelessly giving him a ‘plug’ — if you’re in the Greater Toronto Area, don’t hesitate to contact WaterWorks Canada.)
Does giving him a link make me a bit like an arms dealer in the battle between plumbers? Maybe so.
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The battle for Search Engine visibility is not just a sport of mainstream internet marketers. It’s quickly becoming a major source of conflict between tradespeople, too. If you look at the plumbing trades, for example, it’s dog-eat-dog.
I have a plumber in Toronto that helps me with most of my building or renovation work. He’s done all the plumbing for the kitchen and two bathrooms and handled more than a few drain problems.
When he’s not plumbing for me, he’s complaining about the nasty Internet tactics used by other plumbers. It seems he’s engaged in a major SEO battle with other local plumbers. And it’s gotten ugly.
His competitors have been busy. They’ve posted multiple sites, keyword loaded those sites, spoofed addresses to double up their presence in search engines, purchased back links, boosted cross links, spoofed phone numbers, and he says they regularly power-click on competitive Adwords advertisements to drive his costs up (Actually, Google has technology for preventing this). For his part, he stuffs Craigslist entries, crosslinks to just about anything that breathes, and drives Google wild with complaints about the other guys.
All of that surprises me. Plumbers at war on the web? Who woulda thought?
But the fact that there is this battle says a lot about the state of the Internet. It says that consumers are now focusing their search for trade resources on the web. If plumbers are doing this, can carpenters, drywallers, floor installers, and electricians be far behind? The battle raging between plumbers also says that if plumbers are doing this, the Yellow Pages(tm) are soon to be history.
As for my plumber? I feel bad for him. In this economy making ends meet is hard enough without having to deal with SEO and backlink issues. He’s having trouble with all this Internet stuff but he is learning fast.
(But out of sympathy for him, I’m shamelessly giving him a ‘plug’ — if you’re in the Greater Toronto Area, don’t hesitate to contact WaterWorks Canada.)
Does giving him a link make me a bit like an arms dealer in the battle between plumbers? Maybe so.
laserrecessionbusterprices.com
doorbellrecessionbusterprices.com
doorbellrecessionbusterprices.com
~admin
Tags: Carpenters, Greater Toronto Area, plumber hillsdale, Renovation Work
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